Just in case you thought that the Nanny State had gone away, think again.
In fact, make that the Mammy State, because nobody but a brooding, finger-wagging, cross Mammy could take exception to the vision of a Sound of Music-style family meandering through the woods on bicycles. The Mammy in question is the Advertising Standards Authority for Ireland and the outrageous behaviour they espied consisted of a national press advertisement featuring a two adults and three children cycling on a lane-way through fields. Read article