Online food delivery service Deliveroo has gone through a major re-brand, trading in the animated kangaroo for a much more London Olympics 2012-esque minimalist logo.
The company, which has been in Ireland for over a year and a half now, is hoping to make its new logo “shorthand for great food delivered anywhere”.
The re-brand comes with some new kit for the firm’s delivery people. Now cyclists will sport a brightly coloured hyper-reflective kit, which Deliveroo says will enhance the safety of its workers.
